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There is always competition

Perhaps the biggest fallacy when inventing a new product is believing that there are no competing products. There are always competing products, some are direct competitors, while others are substitutes. It is important to be customer centric and ensure that you are...

Customer centricity

Inventors are by nature technically minded people. They like to invent useful things that no one else has done before. They mistakenly presume that because their invention is useful, it is desirable by the market. That is often where things go wrong in a start-up. The...